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How Employers can make the most of Giving Tuesday
What is Giving Tuesday?
Giving Tuesday is celebrated on the first Tuesday after Thanksgiving and is a global movement that encourages people to come together and give back to their communities.
Giving Tuesday, often hashtagged as #GivingTuesday on social media, follows the consumer-driven events of Black Friday and Cyber Monday. Unlike those days, Giving Tuesday is all about giving rather than receiving. It’s a day to support charitable causes, whether through donations, volunteer work, or other acts of kindness.
How Employers Can Embrace Giving Tuesday
Create a Giving Culture
Encourage a culture of giving within your workplace. Emphasise the importance of generosity and community involvement. This can be achieved by highlighting the positive impact employees can have on their communities by sharing and championing employee stories.
Support Employee Initiatives
Empower your employees to get involved in causes they are passionate about. Whether it’s a charity walk, a food drive, or a fundraising event, supporting and participating in your employees’ initiatives can strengthen the sense of community within your organisation.
Matching Donations
Consider implementing a donation matching program. When employees contribute to a charitable cause on Giving Tuesday, the company matches their donations. This not only amplifies the impact of individual contributions but also demonstrates the company’s commitment to giving back. At GoodPAYE, we can facilitate match donations via our platform.
Volunteer Opportunities
Facilitate volunteer opportunities for employees. Allow them to take time off work to participate in volunteer activities on Giving Tuesday. This not only benefits the community but also enhances employee satisfaction and engagement.
Share Stories and Impact
Encourage employees to share their Giving Tuesday experiences. Whether through internal newsletters, company-wide emails, or social media, sharing stories of the impact created by employees’ contributions can inspire others to get involved.
Educational Workshops
Host workshops or presentations on Giving Tuesday to raise awareness among employees. Provide information about different charitable organisations, their missions, and the impact they make. This can inspire employees to make informed decisions about where to direct their contributions. GoodPAYE very regularly presents at All Team meetings so contact us if you’d like us to run a workshop.
Corporate Sponsorship
Explore opportunities for corporate sponsorship of local events or initiatives aligned with Giving Tuesday. This not only supports community causes but also enhances the company’s visibility and reputation as a socially responsible organisation.
Year-Round Giving Programs
Extend the spirit of Giving Tuesday throughout the year by implementing ongoing giving programs, such as payroll giving. Establish partnerships with charitable organisations and encourage employees to contribute or volunteer regularly. The sustained effort reinforces the company’s commitment to social responsibility. To set up payroll giving, drop us a message.
Recognition and Appreciation
Acknowledge and appreciate employees who actively participate in giving initiatives. Whether through public recognition, certificates, or small tokens of appreciation, celebrating employees’ contributions fosters a positive culture of giving and reinforces the importance of generosity within the organisation.
