How to Promote Payroll Giving: A Guide for Employers

Promoting Payroll Giving in your organisation can be a straightforward and effective way to boost employee engagement while supporting good causes. Here are some practical ideas to help you get the message out and encourage participation.

1. Use Your Internal Communication Channels

Leverage your existing platforms to spread the word about Payroll Giving:

Add a message to payslip emails.
Send SMS reminders.
Feature it on screensavers, internal TV screens, or digital notice boards.
Use your internal newsletter or intranet to highlight the scheme.

2. Offer Incentives to Encourage Participation

Incentivising your employees can make a huge difference:

Cover the administration fee for those who sign up.
Match employee donations, or even offer both options to make giving even more attractive.
Run a prize giveaway. For example, offer £50 towards the winner’s charity of choice, a £200 voucher, a hamper, or an extra day of annual leave.

3. Make it Personal

A personal touch can really show employees that you care about their involvement in the scheme. GoodPAYE can support your efforts by sending a fundraising awareness team member to promote the scheme in person. Our team can help with:

On-site visits to explain the benefits and answer any questions.
Benefit days, health and wellbeing days, or lunch-and-learn sessions.
Standalone promotions to raise awareness among staff.

4. Provide Bespoke Support and Resources

We’ll provide everything you need to make Payroll Giving easy to promote:

Branded posters and monthly campaign materials to keep the scheme visible.
Engaging videos that highlight the benefits of Payroll Giving.
Live and recorded webinars for employees to learn more and sign up easily.
CSR reports to track the impact of your company’s charitable efforts.
A dedicated helpdesk for any queries.

Our goal is to help you create a sustainable Payroll Giving scheme that benefits both your organisation and the charities your employees care about.

5. Earn Recognition with Quality Marks

Successful Payroll Giving schemes are eligible for annual recognition. You can receive a Quality Mark award based on factors such as:

Percentage of employees participating.
Hosting an in-person awareness visit or webinar.
Paying administration fees or matching donations.
These Quality Marks are free and are issued by GoodPAYE, your Payroll Giving partner.

How GoodPAYE Can Help

We are here to make promoting Payroll Giving as easy as possible. From on-site support to creating tailored resources, we provide everything you need to make your scheme a success. Together, we can engage your employees in meaningful giving while supporting UK charities in a tax-efficient way.