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News: GoodPAYE is now a certified B Corp! -> Read More
Why the B Corp Movement Matters to GoodPAYE
Tony Charalambides, CEO, GoodPAYE
In today’s world, doing good is no longer a bolt-on. It’s a business imperative. Employees, customers and investors are no longer satisfied with vague values or empty statements – they want to see action. That’s why the B Corp movement is growing. And why GoodPAYE becoming a certified B Corp is such a significant moment – not just for us, but for the Payroll Giving sector as a whole.
B Corp certification is about progress, rigour and accountability. It means a business has met high standards of social and environmental performance, governance, and transparency. It’s a signal to the world that purpose and profit aren’t mutually exclusive – in fact, they can strengthen each other.
At GoodPAYE, we’ve always believed that Payroll Giving deserves more attention. For too long it’s been tucked away at the bottom of benefits lists, despite being one of the most impactful, efficient and accessible ways to give. Our B Corp status helps change that. It sends a clear message: Payroll Giving isn’t just admin – it’s an opportunity. A strategic tool to weave social good into the fabric of workplace culture.
We’re seeing a generational shift in expectations. People want their work to mean something and they want their employer to reflect their values. Payroll Giving answers that call. It empowers employees to support the causes they care about, every payday, in a simple, tax-effective way. And for employers, it boosts ESG credentials, attracts and retains purpose-driven talent, and drives meaningful impact at scale.
Becoming a B Corp is about walking the walk. For GoodPAYE, it’s recognition of the values that shape everything we do and a commitment to keep raising the bar. We’re proud to be part of a growing community of businesses pushing for a better way of doing business. Through our work with employers, charities and fellow B Corps, we’re helping to build a future where giving back is built in, not bolted on.
So here’s the call to action: If you’re serious about embedding purpose into your business, Payroll Giving should be high on your agenda. And with GoodPAYE, you can now do that with a partner who shares your values, understands your goals, and makes it easy to get started.
