The Payroll Giving
Quality Mark

The Payroll Giving Quality Mark demonstrates that organisations offering Payroll Giving are doing everything they can to maximise engagement and uptake.

Because without the right promotion, Payroll Giving can flatline.

Uptake stays low
Social impact is hard to evidence
It contributes little to ESG reporting

The Quality Mark exists to change that.

Turn a passive benefit into proven social impact

At GoodPAYE, we help organisations breathe life back into tired Payroll Giving schemes and use the Payroll Giving Quality Mark as a recognised way to measure success.

We’ll help you:

✔ Create momentum that increases employee uptake
✔ Reconnect the scheme to your charity partners
✔ Show clear evidence of impact for ESG and CSR reporting

All aligned to the scoring criteria of the Payroll Giving Quality Mark.

What is the Payroll Giving Quality Mark?

The Payroll Giving Quality Mark is a government-supported standard that recognises employers who actively promote Payroll Giving and achieve meaningful employee participation.

It shows that your organisation is doing more than ticking a box, proving your scheme is active, well-promoted and making a difference.

Why the Quality Mark matters

The Quality Mark proves that your employees are engaged, your communications work and your commitment goes beyond good intentions alone.

For your business, that means:

Real Impact

Clear evidence
of social impact for reporting

Trust Mark

A recognised
benchmark you can
share

Shared Purpose

Stronger employee engagement around purpose and values

Ongoing Value

A benefit that stays fresh and valued year after year

So, making the Quality Mark is a powerful signal for ESG, CSR and social impact reporting.

Give structure to your social impact story

Rather than simply saying you offer Payroll Giving, with the Quality Mark you can show:

✔ A recognised score based on employee participation

✔ Evidence of engagement, not just availability

✔ Tangible progress year on year

That makes it a powerful asset for ESG reporting and sustainability statements.

How Quality Mark scores are earned

Quality Mark levels range from Bronze to Diamond, with points are awarded based on:

Regular digital communications

Consistent,
relevant updates

Face-to-face
promotion

Such as benefits
fairs and roadshows

Good Paye Employer Benefits 3 Assets CSR Quality Mark

Employer
support

Such as paying fees
or matching donations

We’ll help you raise your social impact

Schemes that are seen, talked about and actively promoted score higher.

And this is where GoodPAYE goes further than other providers.

We focus on engagement, because that’s what drives both uptake and Quality Mark scores.

Our clients benefit from:

Branded employee communications

tailored for your workforce.

Face-to-face promotion

at benefits fairs and roadshows.

Ongoing promotional campaigns

that keep Payroll Giving visible all year.

Link Payroll Giving to your charity partners

and wider social impact goals.

Proven results

Last year, over 35% of GoodPAYE clients achieved the highest Quality Mark levels,
including Platinum and Diamond.

That’s the difference active promotion makes.

Trusted by Employers Large and Small

Organisations of all sizes trust us to help them deliver an impactful Payroll Giving scheme for their employees.

In the last 5 months, we've discovered significant value in GoodPAYE's payroll giving scheme, and we are excited to provide this to our people. Our people genuinely appreciate this added perk.

Swetha Sundaram
Head of HR, Diffblue

GoodPAYE has enabled our employees to take part in payroll giving, with the platform proving to be easily and effectively implemented by our HR team.

Catherine Falla
Head of HR, Medialab

Since switching to GoodPAYE’s platform, we have seen a real boost in staff participation. The platform’s simplicity has really helped our employees take control of their charitable giving.